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Mark H. Mahoney launched M2 Public Relations in Whitefish Bay, WI. Mahoney was formerly an account manager with Fishman Public Relations. Jim Nail, most recently principal analyst at Forrester Research, has been named the first-ever… Continued

QUESTION: I am planning to conduct a PR campaign on behalf of a financial services provider. I was considering incorporating the college market as part of the target for this campaign, but I am hesitant… Continued

By Eric Robichaud So…what is the best way to make a PR Web site or an online newsroom more engaging? There are five easy steps to achieve this goal. 1. Return to the Public Relations… Continued

From the one-step-forward/two-steps-back department: the Saudi Arabian government discovered PR. Working with Arab Conferences Company and the Gulf Chapter of the International Public Relations Association, the kingdom’s first annual PR Forum was recently held in… Continued

“The greatest problem with communication,” George Bernard Shaw once wrote, “is the illusion that it has been accomplished.” The reference may be an anachronism as far as literature goes, but it’s still right on target… Continued

The most talented print, broadcast and crisis media spokespersons were recognized and honored for their skills and ability to effectively deliver their organization’s messages in a crowded, competitive 24/7 news environment. At ceremonies held in… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes tiptoe through the PR minefield surrounding the use of “Christmas” in year-end promotional campagins.) COURTNEY: ‘Tis the season to be … politically correct? Judging… Continued

Company: Cleveland Zoological Society Timeframe: Early 2003 – Mid-2004 Budget: $50,000 Prior to 2003, the Cleveland Zoological Society was represented online through a subsidiary page of the Cleveland Metroparks Zoo’s Web site. Members and donors… Continued

Arthur W. Page Society announced its 2006 Board of Directors selection last week, electing Roger Bolton, Aetna’s senior VP of communications and Page Society treasurer, to succeed Thomas R Martin (senior VP and director, corporate… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss the effects of an agency’s decision to intentionally halt a successful PR push.) PHIL: I know a guy who runs a PR agency… Continued