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By William J. Morley Members of Congress and senior White House officials are routinely bombarded by thousands of special interests seeking attention, access and, ultimately, support for every conceivable cause and constituency. Many of the… Continued

Last month, the Japanese government lifted its two-year-old ban on American beef imports, which was originally imposed over fears of mad cow disease. Japan was previously the largest foreign market for American beef, purchasing 330,000… Continued

Last summer, Arthur Wiese was in the middle of a personal crisis – he was en route to Columbus, OH, for the funeral of his wife’s sister – when he received a call about the… Continued

The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth… Continued

QUESTION: Is Wal-Mart winning the hearts and minds of the American public with its PR initiatives? ANSWER: It seems to be, despite negative press reports relating to the company’s health care benefits and employee wages.… Continued

By Frank Ovaitt David Letterman rewards audience members for knowing their cuts of meat. Likewise, public relations practitioners can reap the rewards of smarter use of research – and, subsequently, better measurement results – by… Continued

Historian Walter Isaacson dubbed Benjamin Franklin “America’s first great publicist.” Part of this can be attributed to how Franklin promoted himself – Isaacson, in his recent biography on the Founding Father, noted how Franklin “carefully… Continued

Once the champagne fog of New Year’s lifts and the well of vacation days runs dry, it’s time to hit the ground running for another year. But like all January 1-inspired initiatives – revisiting diets,… Continued

Last month saw a new volley in the PR offensive by politically conservative groups opposed to corporate America’s support of gay and lesbian organizations and the inclusion of this demographic in corporate diversity strategies. While… Continued

Cathy Baron Tamraz, president of Business Wire, headquartered in San Francisco, has been promoted to CEO. Lifetime Television, New York, appointed Neil Schubert to the new position of senior vice president of publicity. He was… Continued