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It’s been said until PR practitioners are blue in the face: Corporate social responsibility (CSR) has graduated from a “nice-to-do” addendum to the portfolio to an integral “must-do” part of every PR department, from behemoth… Continued

For most people, the release of the new movies “Rent” and “King Kong” offers the chance for a few hours’ worth of fun and entertainment. But for a pair of small nonprofits, these major Hollywood… Continued

Alissa Blate, executive VP/director of consumer lifestyle marketing with the MWW Group, is the winner of PR News’ Brand Marketer of the Year Award. Is it any coincidence that Alissa Blate majored in psychology but… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss how certain PR-fueled blogs are attempting new practices and creating new territories for corporate marketing.) PHIL: Kids do it. Celebrities do it. Even… Continued

It’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued

Company: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued

An article in the November 16 edition incorrectly referred to United Technologies Corp. as United Technology.

Allen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued

QUESTION: How does the average PR professional conceive, execute and measure a PR campaign? ANSWER: Whether an “average PR professional” exists can be debated, but a new survey on the nonprofit side of the PR… Continued

Company: Dominion Dominion’s “Choose Well, Use Well” campaign won the PR News Empolyee Relations Patinum Award With 17,000 employees in 22 states and across Canada, energy giant Dominion faces massive medical care costs. In its… Continued