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It’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued

Company: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued

An article in the November 16 edition incorrectly referred to United Technologies Corp. as United Technology.

Allen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued

QUESTION: How does the average PR professional conceive, execute and measure a PR campaign? ANSWER: Whether an “average PR professional” exists can be debated, but a new survey on the nonprofit side of the PR… Continued

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa contemplates… Continued

By Andrew Gilman This month, CommCore and PR News are inaugurating the industry’s first Spokesperson of the Year Awards. The Awards coincide with the 20th Anniversary of CommCore. As we recognize spokespersons for their outstanding… Continued

The trend of using retro celebrities for branding and promotion continues, this time to promote good health and nutrition. The U.S. Potato Board (USPB) recently named its new celebrity spokesperson. Actually, make that celebrity spokespotato:… Continued

It’s been said until PR practitioners are blue in the face: Corporate social responsibility (CSR) has graduated from a “nice-to-do” addendum to the portfolio to an integral “must-do” part of every PR department, from behemoth… Continued

The Global Reporting Initiative (GRI) was established in 1997 with a mission to elevate sustainability reporting to an equivalency of financial reporting. GRI sustainability guidelines are the only set of reporting guidelines in the world… Continued