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Historian Walter Isaacson dubbed Benjamin Franklin “America’s first great publicist.” Part of this can be attributed to how Franklin promoted himself – Isaacson, in his recent biography on the Founding Father, noted how Franklin “carefully… Continued

Once the champagne fog of New Year’s lifts and the well of vacation days runs dry, it’s time to hit the ground running for another year. But like all January 1-inspired initiatives – revisiting diets,… Continued

Last month saw a new volley in the PR offensive by politically conservative groups opposed to corporate America’s support of gay and lesbian organizations and the inclusion of this demographic in corporate diversity strategies. While… Continued

As the PR profession accrues more and more evidence surrounding the measurability of its value, the success in doing so rests increasingly on one’s willingness to set measurable objectives right from the start. To be… Continued

Brenda C. Siler was recently named national director of communications and marketing for the United Negro College Fund. She was formerly director of public relations for the American Speech-Language-Hearing Association. Val Belmonte, former executive director… Continued

QUESTION: There are few things more unpleasant in the workplace than complaints of discrimination and harassment. Is this something my company should be concerned about going into 2006? ANSWER: In a word: Yes. And if… Continued

By Mark Weiner Delahaye President Mark Weiner discusses the ways by which professionals can demonstrate and generate value-for-money. People who fund public relations programs typically do so for the benefit of an organization, a brand… Continued

What can the corporate PR world learn from Paris Hilton? Easy: Overexposure to the media will result in an excess of familiarity and can lead to the “borrowing” of your image by odd people ready… Continued

It was a year when the blogs took over the media, Mother Nature and FEMA gave New Orleans a one-two punch, PR professionals faced new concerns regarding issues of measurement and message control, and the… Continued

(This week, PR News editors Phil Hall and Courtney Barnes chill their champagne bottles while considering the challenges of doing PR for alcoholic beverages.) PHIL: Do you know whom I admire? I tip my hat… Continued