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When an Agency Hits the Brakes

December 7th, 2005 by

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss the effects of an agency’s decision to intentionally halt a successful PR push.) PHIL: I know a guy who runs a PR agency… Continued

Reputation Index: July 2005-September 2005

December 7th, 2005 by

Research and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most quantitative and qualitative news coverage over the past quarter. Despite… Continued

Holiday Inn Throws in the Towel and Scores PR Points

December 7th, 2005 by

Company: Holiday Inn Hotels and Resorts Timeframe: August 2003 – October 2004 Budget: $438,000 The connection between laundry larceny and marketing magic may not seem obvious, but Holiday Inn Hotels and Resorts managed to score… Continued

Pitching Blogs & Podcasts; Getting The PR Picture

December 7th, 2005 by

The Newest New Media QUESTION: Is there any sense and sensibility in aiming PR campaigns at bloggers and podcast producers? ANSWER: I don’t know about the sense and sensibility, but there is plenty of pride… Continued

Jettison the Marketing Myths and You’ll Find PR Success

December 7th, 2005 by

By David Warschawski They say the truth will set you free. Hopefully the truth will also help you create great marketing results. To spread the truth further, you need to recognize three communications myths whose… Continued

PR Pulse: PRSA’s Bolton to Step Down

December 7th, 2005 by

Catherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued

Like a Bridge Over Troubled Waters: Pro Bono PR, Step by Careful Step

December 7th, 2005 by

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued

Speed Poker: Using The Cards It’s Dealt, Campaign Rescues Game In Record Time

November 23rd, 2005 by

Company: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued

In Error

November 23rd, 2005 by

An article in the November 16 edition incorrectly referred to United Technologies Corp. as United Technology.

Allen H. Center

November 23rd, 2005 by

Allen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued