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Research and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most quantitative and qualitative news coverage over the past quarter. Despite… Continued

Company: Holiday Inn Hotels and Resorts Timeframe: August 2003 – October 2004 Budget: $438,000 The connection between laundry larceny and marketing magic may not seem obvious, but Holiday Inn Hotels and Resorts managed to score… Continued

The Newest New Media QUESTION: Is there any sense and sensibility in aiming PR campaigns at bloggers and podcast producers? ANSWER: I don’t know about the sense and sensibility, but there is plenty of pride… Continued

By David Warschawski They say the truth will set you free. Hopefully the truth will also help you create great marketing results. To spread the truth further, you need to recognize three communications myths whose… Continued

Catherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals,… Continued

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa contemplates… Continued

By Andrew Gilman This month, CommCore and PR News are inaugurating the industry’s first Spokesperson of the Year Awards. The Awards coincide with the 20th Anniversary of CommCore. As we recognize spokespersons for their outstanding… Continued

The trend of using retro celebrities for branding and promotion continues, this time to promote good health and nutrition. The U.S. Potato Board (USPB) recently named its new celebrity spokesperson. Actually, make that celebrity spokespotato:… Continued