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Catherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals,… Continued

Arthur W. Page Society announced its 2006 Board of Directors selection last week, electing Roger Bolton, Aetna’s senior VP of communications and Page Society treasurer, to succeed Thomas R Martin (senior VP and director, corporate… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss the effects of an agency’s decision to intentionally halt a successful PR push.) PHIL: I know a guy who runs a PR agency… Continued

Research and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most quantitative and qualitative news coverage over the past quarter. Despite… Continued

Company: Holiday Inn Hotels and Resorts Timeframe: August 2003 – October 2004 Budget: $438,000 The connection between laundry larceny and marketing magic may not seem obvious, but Holiday Inn Hotels and Resorts managed to score… Continued

Alissa Blate, executive VP/director of consumer lifestyle marketing with the MWW Group, is the winner of PR News’ Brand Marketer of the Year Award. Is it any coincidence that Alissa Blate majored in psychology but… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss how certain PR-fueled blogs are attempting new practices and creating new territories for corporate marketing.) PHIL: Kids do it. Celebrities do it. Even… Continued

It’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued