(This week, PR News editors Phil Hall and Courtney M. Barnes discuss the effects of an agency’s decision to intentionally halt a successful PR push.) PHIL: I know a guy who runs a PR agency… Continued
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Reputation Index: July 2005-September 2005
December 7th, 2005 by PRNEWSResearch and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most quantitative and qualitative news coverage over the past quarter. Despite… Continued
Holiday Inn Throws in the Towel and Scores PR Points
December 7th, 2005 by PRNEWSCompany: Holiday Inn Hotels and Resorts Timeframe: August 2003 – October 2004 Budget: $438,000 The connection between laundry larceny and marketing magic may not seem obvious, but Holiday Inn Hotels and Resorts managed to score… Continued
Pitching Blogs & Podcasts; Getting The PR Picture
December 7th, 2005 by PRNEWSThe Newest New Media QUESTION: Is there any sense and sensibility in aiming PR campaigns at bloggers and podcast producers? ANSWER: I don’t know about the sense and sensibility, but there is plenty of pride… Continued
Jettison the Marketing Myths and You’ll Find PR Success
December 7th, 2005 by PRNEWSBy David Warschawski They say the truth will set you free. Hopefully the truth will also help you create great marketing results. To spread the truth further, you need to recognize three communications myths whose… Continued
PR Pulse: PRSA’s Bolton to Step Down
December 7th, 2005 by PRNEWSCatherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued
Like a Bridge Over Troubled Waters: Pro Bono PR, Step by Careful Step
December 7th, 2005 by PRNEWSWhen the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued
Speed Poker: Using The Cards It’s Dealt, Campaign Rescues Game In Record Time
November 23rd, 2005 by PRNEWSCompany: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued
Allen H. Center
November 23rd, 2005 by PRNEWSAllen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued