Company: Novo Nordisk Agency: Biosector 2 In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have… Continued
Subscription Content
PR Personality Profile
January 30th, 2006 by PRNEWSPR, Mark Cuban-Style There aren’t too many CEOs who enjoy a higher media profile than Mark Cuban. And fewer have been so successfully involved in a variety of press-generating operations. Cuban was co-founder of the… Continued
How Can Nonprofits Secure Corporate CSR Funds?
January 30th, 2006 by PRNEWSQUESTION: Last week’s PR News had plenty of information regarding how companies have incorporated the principles of Corporate Social Responsibility (CSR) into their business strategies. But what about a perspective from the other side? Specifically,… Continued
Corporate Blogs: Take a Long Look Before Making a Digital Leap
January 30th, 2006 by PRNEWSBy Ted Birkhahn Unless you’ve been living in a cave for the past year, it has been impossible to escape the onslaught of media coverage and debate over the evolving world of blogs. From the… Continued
PR Pulse: Parlez-vous search engine?
January 30th, 2006 by PRNEWSBy now, every Net surfer knows that American companies Google and Yahoo! dominate the search engine industry. But the French insist (as the French often do) that they can do the same thing better: French… Continued
The View from a PR Half-Century: IPR Sets New Goals on Education, Research
January 30th, 2006 by PRNEWSFrank Ovaitt is not one to luxuriate on his laurels. In a visit to the PR News office to discuss the upcoming 50th anniversary of the Institute for Public Relations (IPR), the president and CEO… Continued
Finding the Secret to a Successful Corporate Sponsorship Campaign
January 30th, 2006 by PRNEWSAnn-Tyler Sangston is an associate vice president of CRT/tanaka and heads the firm’s office in Charlotte, NC. Here she evaluates the most effective practices in the realm of brand marketing. It seems everything these days… Continued
How to Communicate Your Corporate Social Responsibility Commitments
January 25th, 2006 by webdesignA Nuts & Bolts Workshop presented by PR News This Virtual Seminar took place on January 25, 2006 Order the replay and materials from the event. PR Knowledge – from the convenience of your office.… Continued
Guess Who is Redefining Corporate Reputation Management?
January 23rd, 2006 by PRNEWSBy Andrew Bernstein In the last few years, the importance of building and maintaining brands and corporate reputation has only grown as a priority for organizations. This has been both an evolution as well as… Continued