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Company: Foley & Lardner LLP Agency: In-House Budget: No cost or budget The Chicago office of the law firm Foley & Lardner LLP found itself in a unique niche market: Offering expertise on the legal… Continued

QUESTION: How is the PR industry using VNRs? ANSWER: It appears that VNR campaigns are going to remain the same this year versus last year. A recent survey conducted by PR News and DS Simon… Continued

By Andrew Bernstein In the last few years, the importance of building and maintaining brands and corporate reputation has only grown as a priority for organizations. This has been both an evolution as well as… Continued

Sometimes PR professionals can learn a thing or two from the so-called amateurs. Case in point: Douglas Haddad, a seventh grade science teacher in Connecticut, co-authored a health and fitness book titled Ten Top Tips… Continued

As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued

Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued

The Hispanic Public Relations Association has named Romina Bongiovanni, western region manager at Edelman Diversity Solutions, the group’s president for 2006. Leticia Rhi Buckley, the director of marketing and communications for the Music Center -… Continued

(This week, PR News editors Phil Hall and Courtney Barnes revisit the communications foul-up during the recent West Virginia coal mining tragedy and consider its implications for PR professionals.) COURTNEY: After watching the recent West… Continued

The vision, leadership, quality of products and services, and financial performance exhibited by successful companies are spearheaded most often by employees; as such, it stands to reason that companies would seek to attract and retain… Continued

Just over a decade since the company’s inception, Vocus executives made their entree onto the NASDAQ last week by ringing the ceremonial opening bell to commemorate their initial public offering with the marketplace. As of… Continued