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As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued

Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued

(This week, PR News editors Phil Hall and Courtney Barnes consider the ABCs of CSR.) PHIL: A lot of people view Corporate Social Responsibility (CSR) the same way they view eating vegetables. Some people grudgingly… Continued

PR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business development at Wells Fargo; Brenda C. Siler, national director of communications and marketing… Continued

Company: Foley & Lardner LLP Agency: In-House Budget: No cost or budget The Chicago office of the law firm Foley & Lardner LLP found itself in a unique niche market: Offering expertise on the legal… Continued

QUESTION: How is the PR industry using VNRs? ANSWER: It appears that VNR campaigns are going to remain the same this year versus last year. A recent survey conducted by PR News and DS Simon… Continued

Just over a decade since the company’s inception, Vocus executives made their entree onto the NASDAQ last week by ringing the ceremonial opening bell to commemorate their initial public offering with the marketplace. As of… Continued

Companies: The Patriot-News; EDGE Boston Agencies: Pavone (Patriot-News); In-House (EDGE Boston) Budgets: $7,500 (Patriot-News); N/A (EDGE Boston) Local media outlets field inquiries from PR professionals constantly. But what happens when the local media outlets need… Continued

QUESTION: When facing media inquiries involving a sticky-wicket situation, is “No comment” an acceptable answer to indelicate questions from reporters? ANSWER: PR News asked a trio of well-known industry experts to weigh in on the… Continued

By Fred Bratman The ultimate goal of nearly every employee in a corporation – and most certainly for external communications consultants – is to become the CEO’s ‘Trusted Adviser.’ While the competition for such status… Continued