Subscription Content

(This week, PR News editors Phil Hall and Courtney Barnes revisit the communications foul-up during the recent West Virginia coal mining tragedy and consider its implications for PR professionals.) COURTNEY: After watching the recent West… Continued

The vision, leadership, quality of products and services, and financial performance exhibited by successful companies are spearheaded most often by employees; as such, it stands to reason that companies would seek to attract and retain… Continued

Just over a decade since the company’s inception, Vocus executives made their entree onto the NASDAQ last week by ringing the ceremonial opening bell to commemorate their initial public offering with the marketplace. As of… Continued

Companies: The Patriot-News; EDGE Boston Agencies: Pavone (Patriot-News); In-House (EDGE Boston) Budgets: $7,500 (Patriot-News); N/A (EDGE Boston) Local media outlets field inquiries from PR professionals constantly. But what happens when the local media outlets need… Continued

QUESTION: When facing media inquiries involving a sticky-wicket situation, is “No comment” an acceptable answer to indelicate questions from reporters? ANSWER: PR News asked a trio of well-known industry experts to weigh in on the… Continued

By Fred Bratman The ultimate goal of nearly every employee in a corporation – and most certainly for external communications consultants – is to become the CEO’s ‘Trusted Adviser.’ While the competition for such status… Continued

(This week, PR News editors Phil Hall and Courtney Barnes weigh the options for PR professionals in search of flesh-and-blood and/or paint-and-ink spokespersons.) PHIL: Sometimes you can find PR lessons in very unlikely places. For… Continued

Volkswagen of America in Auburn Hills, MI, appointed Clark Campbell, formerly a product information and communications team leader, as its new public relations manager. The Montana National Guard named Maj. Garth Scott to head its… Continued

Company: Florida Dept of Citrus (FDOC) Agency: GolinHarris Budget: $115,000 There’s nothing like starting the day with a fresh glass of orange juice. But for the Florida Department of Citrus (FDOC) – an executive agency… Continued

QUESTION: We hear so much about the Asian economies running past the American economy. But does the Asian corporate sector view the concept and practice of Corporate Social Responsibility (CSR) with the same degree of… Continued