The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be… Continued
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Image Patrol: PR News Report Cards: It’s a Relationship, Stupid!
February 6th, 2006 by PRNEWSBy Katie Paine I had a musician friend who used to say that when he was playing at this one bar, “You could tell how soon the fight was going to break out by the… Continued
The CSR Road Map: Navigating Through Uncharted Territory
February 6th, 2006 by PRNEWSFor many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued
Phil & Courtney Talking PR: The D.C. PR Miasma Gets Worse
February 6th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes lament the increasingly nasty state of Washington-style PR.) COURTNEY: My loyalty will always lie with my hometown of Washington, D.C., but it has to be… Continued
PR Personality Profile
February 6th, 2006 by PRNEWSNix the Bunny, Cue the Manatee When it comes to identifying an animal that goes with Easter, the bunny is the top choice. But if the Save the Manatee Club has its way, Peter Cottontail… Continued
Case Study: Wisdom Publications Scores PR Hit When Darth Vader Meets Buddha
February 6th, 2006 by PRNEWSCompany: Wisdom Publications Budget: $24,000 Wisdom Publications is a small nonprofit book publisher based in Sommerville, MA, which focuses on titles relating to Buddhist studies and principles. Not unlike other niche publishers, it has its… Continued
Phil & Courtney Talking PR: HR into PR: Lost In Translation
January 30th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued
Strong Corporate Culture Has Medicinal Effects
January 30th, 2006 by PRNEWSIn an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued