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PR Pulse: CSR, GRI & You

February 6th, 2006 by

The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be… Continued

Image Patrol: PR News Report Cards: It’s a Relationship, Stupid!

February 6th, 2006 by

By Katie Paine I had a musician friend who used to say that when he was playing at this one bar, “You could tell how soon the fight was going to break out by the… Continued

The CSR Road Map: Navigating Through Uncharted Territory

February 6th, 2006 by

For many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued

PR Movers

February 6th, 2006 by

General Electric, Fairfield, CT, appointed Dan Henson chief marketing officer. He was chief commercial officer of GE Commercial Finance, and in his new capacity he will oversee the company’s communications projects. Susan Goodenow has been… Continued

Phil & Courtney Talking PR: The D.C. PR Miasma Gets Worse

February 6th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes lament the increasingly nasty state of Washington-style PR.) COURTNEY: My loyalty will always lie with my hometown of Washington, D.C., but it has to be… Continued

PR Personality Profile

February 6th, 2006 by

Nix the Bunny, Cue the Manatee When it comes to identifying an animal that goes with Easter, the bunny is the top choice. But if the Save the Manatee Club has its way, Peter Cottontail… Continued

Case Study: Wisdom Publications Scores PR Hit When Darth Vader Meets Buddha

February 6th, 2006 by

Company: Wisdom Publications Budget: $24,000 Wisdom Publications is a small nonprofit book publisher based in Sommerville, MA, which focuses on titles relating to Buddhist studies and principles. Not unlike other niche publishers, it has its… Continued

PR Movers

January 30th, 2006 by

John Blake was appointed vice president of communications for Ryan-Sanders Baseball, the Corpus Christi, TX-based owner of two minor league teams: the Round Rock Express of the Pacific Coast League and the Corpus Christi Hooks… Continued

Phil & Courtney Talking PR: HR into PR: Lost In Translation

January 30th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued

Strong Corporate Culture Has Medicinal Effects

January 30th, 2006 by

In an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued