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Company: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued

Blogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued

It’s a blog-eat-blog world out there, and communications professionals have long since taken note. Survey after survey reaffirms practitioners’ awareness of the importance of blogosphere involvement, whether that means monitoring blogs or maintaining a blog… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. You don’t have to blog to participate in the blogosphere. 2. Nearly one-third of companies that have a blog say it is… Continued

By all counts, 2006 was a year of momentous transitions. Financially speaking, the long-stagnant economy experienced a turnaround, marked by the Dow’s first leap over the 12,000 hurdle, not to mention the rush of hedge… Continued

Annual Compendium for PR News

Campaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued

Campaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued

Campaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued

Campaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued