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Happy Holidays

December 18th, 2006 by

In honor of the holiday season, PR News will not publish Monday, December 25 or Monday, January 1. We will resume publication on January 8. We hope you enjoy the season and have a happy… Continued

Back Talk

December 18th, 2006 by

New Year, New You, Better Night’s Sleep? It’s a time for revamping personal images, kick-starting often short-lived relationships with the local gym and reconnecting with friends and family. But the beginning of 2007 also holds… Continued

Between The Pages: Writers Write — Right?

December 18th, 2006 by

After brief stints as a speechwriter on a Presidential campaign and as a stringer for Gannett, I segued into the world of corporate communications as the financial editor of a New York Stock Exchange-traded company.… Continued

Case Study: When You Reach Out To A Multicultural Community, It’s All About Creating Bonds Of Trust

December 18th, 2006 by

Company: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued

Quick Study: Blogging & PR – Americans Think Companies Should Take More Responsibility – Hiring Agencies – ‘Sick’ Time

December 18th, 2006 by

Blogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued

Must-Have PR Survey Findings of the Year: an annual compendium for PR News

December 15th, 2006 by

Annual Compendium for PR News

Employee Communications

December 11th, 2006 by

Campaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued

Crisis Management

December 11th, 2006 by

Campaign: Hurricane Katrina Response Winner: The Humane Society of the United States In response to Hurricane Katrina’s impact on the Gulf Coast, the Humane Society mobilized to help the area’s furriest residents. Anticipating the storm,… Continued

Corporate Partnerships

December 11th, 2006 by

Campaign: Let’s Say Thanks To Our Troops Winners: Xerox Corporation and Give2TheTroops By early 2006, 150,000 United States men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a… Continued

Advocacy Campaign and Lobbying Efforts

December 11th, 2006 by

Campaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued