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After brief stints as a speechwriter on a Presidential campaign and as a stringer for Gannett, I segued into the world of corporate communications as the financial editor of a New York Stock Exchange-traded company.… Continued

Company: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued

Blogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued

It’s a blog-eat-blog world out there, and communications professionals have long since taken note. Survey after survey reaffirms practitioners’ awareness of the importance of blogosphere involvement, whether that means monitoring blogs or maintaining a blog… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. You don’t have to blog to participate in the blogosphere. 2. Nearly one-third of companies that have a blog say it is… Continued

By all counts, 2006 was a year of momentous transitions. Financially speaking, the long-stagnant economy experienced a turnaround, marked by the Dow’s first leap over the 12,000 hurdle, not to mention the rush of hedge… Continued

Annual Compendium for PR News

Campaign: Growing the Mom’s Network on 3aday.org Winners: Dairy Management Inc., Edelman PR Dairy Management Inc. wanted to reach more of its consumer evangelists – young mothers – for two purposes: to promote the benefits… Continued

Nonprofit PR traditionally embodies huge efforts made on tiny budgets, and this year’s winners are no exception. From the top campaign in the “shoestring” category (the Pennsylvania Department of the Auditor, for its push to… Continued

Campaign: America’s WETLAND: Campaign to Save Coastal Louisiana Winner: America’s WETLAND It’s no surprise that Hurricanes Katrina and Rita took a devastating toll on the wetlands of coastal Louisiana; what may come as a shock… Continued