In honor of the holiday season, PR News will not publish Monday, December 25 or Monday, January 1. We will resume publication on January 8. We hope you enjoy the season and have a happy… Continued
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Between The Pages: Writers Write — Right?
December 18th, 2006 by PRNEWSAfter brief stints as a speechwriter on a Presidential campaign and as a stringer for Gannett, I segued into the world of corporate communications as the financial editor of a New York Stock Exchange-traded company.… Continued
Case Study: When You Reach Out To A Multicultural Community, It’s All About Creating Bonds Of Trust
December 18th, 2006 by PRNEWSCompany: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued
Quick Study: Blogging & PR – Americans Think Companies Should Take More Responsibility – Hiring Agencies – ‘Sick’ Time
December 18th, 2006 by PRNEWSBlogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued
Must-Have PR Survey Findings of the Year: an annual compendium for PR News
December 15th, 2006 by Jay RayAnnual Compendium for PR News
Employee Communications
December 11th, 2006 by PRNEWSCampaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued
Crisis Management
December 11th, 2006 by PRNEWSCampaign: Hurricane Katrina Response Winner: The Humane Society of the United States In response to Hurricane Katrina’s impact on the Gulf Coast, the Humane Society mobilized to help the area’s furriest residents. Anticipating the storm,… Continued
Corporate Partnerships
December 11th, 2006 by PRNEWSCampaign: Let’s Say Thanks To Our Troops Winners: Xerox Corporation and Give2TheTroops By early 2006, 150,000 United States men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a… Continued
Advocacy Campaign and Lobbying Efforts
December 11th, 2006 by PRNEWSCampaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued