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As discussed in this week’s issue, the virtual world of Second Life is opening new doors for agencies and corporations to test markets and engage in conversations with constituents. But is it a trendly bubble… Continued

You know them when you read or hear them. Sound bites, or quotable quotes, have become a powerful tool in a communicator’s repertoire. These short, conversational statements often invoke the power of images or description… Continued

Company: Travelocity Agency: Vollmer Public Relations Time frame: 2005, ongoing Historically, travel agent surveys show most agents went into that field for the pleasure of making people’s vacation dreams come true. But when airlines began… Continued

Rumors Of Traditional Media’s Demise May Have Been Overstated A recent media-usage survey conducted by Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center refutes the accepted wisdom that traditional media are… Continued

The flurry of activity leading up to a product launch often leaves many loose ends hanging, and such unattended details can threaten to unravel the whole effort, especially when it comes to getting – and… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. Second Life’s 2,345,201 residents wield 1,326,496,881 Second-Life dollars. 2. A celebrity doesn’t have to meet red-carpet, blockbuster-movie standards to help keep a… Continued

So, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?

The beginning of a new year can be a time to reflect, both in personal and professional contexts. This is the traditional time to ask what to do with your self, your waistline, your business,… Continued

It’s a blog-eat-blog world out there, and communications professionals have long since taken note. Survey after survey reaffirms practitioners’ awareness of the importance of blogosphere involvement, whether that means monitoring blogs or maintaining a blog… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. You don’t have to blog to participate in the blogosphere. 2. Nearly one-third of companies that have a blog say it is… Continued