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You know them when you read or hear them. Sound bites, or quotable quotes, have become a powerful tool in a communicator’s repertoire. These short, conversational statements often invoke the power of images or description… Continued

Company: Travelocity Agency: Vollmer Public Relations Time frame: 2005, ongoing Historically, travel agent surveys show most agents went into that field for the pleasure of making people’s vacation dreams come true. But when airlines began… Continued

Rumors Of Traditional Media’s Demise May Have Been Overstated A recent media-usage survey conducted by Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center refutes the accepted wisdom that traditional media are… Continued

The flurry of activity leading up to a product launch often leaves many loose ends hanging, and such unattended details can threaten to unravel the whole effort, especially when it comes to getting – and… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. Second Life’s 2,345,201 residents wield 1,326,496,881 Second-Life dollars. 2. A celebrity doesn’t have to meet red-carpet, blockbuster-movie standards to help keep a… Continued

So, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?

The beginning of a new year can be a time to reflect, both in personal and professional contexts. This is the traditional time to ask what to do with your self, your waistline, your business,… Continued

New Year, New You, Better Night’s Sleep? It’s a time for revamping personal images, kick-starting often short-lived relationships with the local gym and reconnecting with friends and family. But the beginning of 2007 also holds… Continued

After brief stints as a speechwriter on a Presidential campaign and as a stringer for Gannett, I segued into the world of corporate communications as the financial editor of a New York Stock Exchange-traded company.… Continued

Company: NJ Healthcare Agency: MWW Group Timeframe: 2005 Company: New Jersey Department of Health ?and Senior Services Agency: Fleishman-Hillard Timeframe: 2005 When you try to tell a group of people about a service that could… Continued