Subscription Content

Campaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued

Campaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued

Campaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued

Campaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued

How many journalists does it take to navigate through a company’s online newsroom? The question isn’t a snarky shot at journalists’ intelligence or their ability to find their way into or out of a newsroom;… Continued

Using An Alias To Deal With Media In Blogs? A recent conversation revealed that a senior-level PR practitioner had noticed an unsavory blog post about his company and responded to the post under an alias… Continued

Are PR professionals salespeople? Is the story pitch equal to the product sell? Most PR professionals like to think they are in a different class from the typical caricature of the high-pressure salesperson. And, they… Continued

Company: Comcast South Florida Timeframe: October 2005 When a crisis doesn’t pose a direct threat to the employees of a company, it’s easy to cut to the chase and deal immediately with the issues in… Continued

E-mail Overload The seemingly infinite number of communication channels has made it a small world after all, but that doesn’t mean business professionals are happy about it. A new survey of more than 1,700 business… Continued

Whether sitting on an industry panel, speaking to a crowd or making a round of media calls, the public relations practitioner is always in the spotlight and cannot afford a lackluster presentation or poor speech… Continued