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Seven Things You Will Learn In This Week’s Issue of PR News 1. “Broadcast Spanish” is understood by most Spanish speakers regardless of their country of origin or ethnic background. 2. Total corporate contributions in… Continued

(This article is excerpted from the just-published PR News Media Training Guidebook. It is written by Andy Gilman of CommCore Consulting.) One of the most important lessons to learn in Media Training is that not… Continued

1Audit (noun): “a methodical examination and review.” (Merriam-Webster Dictionary) On paper, the definition seems innocent enough, but for some reason the spoken word sends shivers down many executives’ spines, reincarnating the onerous aura surrounding disasters… Continued

Seven Things You Will Learn From This Week’s Issue of PR News 1. 76% of surveyed consumers believe word of mouth is the most effective way for nonprofits to reach them. 2. Cross-disciplinary training and… Continued

“Every single day, someone, somewhere is discussing something important to your business: your brand, your executives, your competitors, your industry. Are they hyping up your company, building buzz for your products? Or are they criticizing… Continued

That customer service representative sitting in her cubicle answering the phone all day – is she part of your integrated communications plan? What about the blogger who’s waxing un-poetically about your industry? Or the marketing… Continued

Social media was, not long ago, associated with the Web niche – technology innovators, online enthusiasts and companies with a tie to Silicon Valley. In fact, according to Wikipedia (an example of social media itself)… Continued

Company: Shakespeare Dallas Agency: Carter PR Timeframe: 2005, ongoing Last year was Shakespeare Dallas’s 35th anniversary, but just a few years ago, the company was contemplating bankruptcy. Meager attendance and fiscal mismanagement had nearly destroyed… Continued

Cause-Branding For Nonprofits Existing and potential nonprofit donors are looking beyond traditional dollar donations alone, according recently released research findings by Cone, Inc. The findings, which highlight the evolving nonprofit landscape, show that: * Nearly… Continued

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued