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Campaign: Blitz Jay Leno Day Winner: Cincinnati USA Regional Chamber Cincinnati USA Regional Chamber executives wanted to celebrate the 3-0 season start of the Cincinnati Bengals in the fall of 2005 – a record that… Continued

Campaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued

Campaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued

Campaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued

Campaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued

Campaign: Digital Mammographic Imaging Screening Trial Winner: American College of Radiology Standard film mammography has not always served the needs of certain women. For them, digital mammography offers a significantly more effective option, although few… Continued

Campaign: The Ivory Tower and the Smokestack Winner: University of Cincinnati Many students and professionals are aware of university cooperative programs, where students work to get hands-on experience in their fields of study while still… Continued

Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Winner: Janet Moore, Director of Community Relations and Marketing, Mission & Health Hospitals Janet Moore embodies the concept of “doing well by doing good.” As the director of community relations and marketing for Asheville, North… Continued

Campaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued