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Campaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued

Campaign: Growing the Mom’s Network on 3aday.org Winners: Dairy Management Inc., Edelman PR Dairy Management Inc. wanted to reach more of its consumer evangelists – young mothers – for two purposes: to promote the benefits… Continued

Nonprofit PR traditionally embodies huge efforts made on tiny budgets, and this year’s winners are no exception. From the top campaign in the “shoestring” category (the Pennsylvania Department of the Auditor, for its push to… Continued

Campaign: America’s WETLAND: Campaign to Save Coastal Louisiana Winner: America’s WETLAND It’s no surprise that Hurricanes Katrina and Rita took a devastating toll on the wetlands of coastal Louisiana; what may come as a shock… Continued

Campaign: Rural Transportation for Persons with Disabilities Winner: Pennsylvania Department of the Auditor General The Pennsylvania Department of Transportation (PennDOT) had to come up with enough funding to expand its Persons with Disabilities Rural Transportation… Continued

Campaign: Blitz Jay Leno Day Winner: Cincinnati USA Regional Chamber Cincinnati USA Regional Chamber executives wanted to celebrate the 3-0 season start of the Cincinnati Bengals in the fall of 2005 – a record that… Continued

Campaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued

Campaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued

Campaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued

Campaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued