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Campaign: Digital Mammographic Imaging Screening Trial Winner: American College of Radiology Standard film mammography has not always served the needs of certain women. For them, digital mammography offers a significantly more effective option, although few… Continued

Campaign: The Ivory Tower and the Smokestack Winner: University of Cincinnati Many students and professionals are aware of university cooperative programs, where students work to get hands-on experience in their fields of study while still… Continued

Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Winner: Janet Moore, Director of Community Relations and Marketing, Mission & Health Hospitals Janet Moore embodies the concept of “doing well by doing good.” As the director of community relations and marketing for Asheville, North… Continued

Campaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued

Campaign: Hurricane Katrina Response Winner: The Humane Society of the United States In response to Hurricane Katrina’s impact on the Gulf Coast, the Humane Society mobilized to help the area’s furriest residents. Anticipating the storm,… Continued

Campaign: Let’s Say Thanks To Our Troops Winners: Xerox Corporation and Give2TheTroops By early 2006, 150,000 United States men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a… Continued

Campaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued

Campaign: Growing the Mom’s Network on 3aday.org Winners: Dairy Management Inc., Edelman PR Dairy Management Inc. wanted to reach more of its consumer evangelists – young mothers – for two purposes: to promote the benefits… Continued

Nonprofit PR traditionally embodies huge efforts made on tiny budgets, and this year’s winners are no exception. From the top campaign in the “shoestring” category (the Pennsylvania Department of the Auditor, for its push to… Continued