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How To…Create A Podcast Worth Downloading – & Worth Doing At All

July 9th, 2007 by

Judging from the millions upon millions of media hits – and the lines snaking around city blocks for days – apparently Apple released its much-buzzed-about iPhone just over a week ago, and consumers are clamoring… Continued

Did You Know?

July 9th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The 360 degrees of digital influence consist of listening, strategy and engagement. 2. Foundations can reap the benefits of media relations without… Continued

Good Business: The Happy Marriage Between Public Relations & Philanthropy

July 9th, 2007 by

Many called it a watershed moment for philanthropy: Just over a year ago, Warren Buffet announced that he would be gifting his enormous fortune to the Bill & Melinda Gates Foundation – some $30 billion… Continued

Mouthing Off: Customer Evangelism Takes On New Media

July 9th, 2007 by

Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their once-passive stakeholders. Now the organization’s reputation is… Continued

Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

July 9th, 2007 by

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. In public relations, we seem to… Continued

Tip Sheet: Are You A Carpenter Or An Architect? Revising Your Thinking To Build Your Business

July 2nd, 2007 by

My grandfather was a “finish” carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes… Continued

Case Study: Sit Back, Relax And Enjoy The Flight: DFW Welcomes Soldiers Home In Style

July 2nd, 2007 by

Company: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he’ll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued

Quick Study: Broadcasters Grade Pr Pros; Media Relations Tips; The Evasive Work-Life Balance; Ethics Bite Back

July 2nd, 2007 by

*Calling All Broadcasters: In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing… Continued

How To…Conduct An Employee Focus Group

July 2nd, 2007 by

Employee morale, an understanding of the impact of change, measurement, assessments of initiatives’ success- all of these issues have two things in common: They all have an undeniable impact on the success of an organization,… Continued

Did You Know?

July 2nd, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Knowing what keeps your (or your client’s) CEO up at night will make you an invaluable counselor. 2. Ethics can be a… Continued