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Company: Bayer Comsumer Care Agency: HealthSTAR Public Relations Timeframe: December 2004 – December 2005 When people hear that a medicine they rely on may have serious side effects, their concern is instantly piqued, often before… Continued

*He makes what?: You might think that peeking over your cubicle wall to see your co-worker’s pay stub is the only way to find out what he/she makes, but the U.S. Supreme Court seems quite… Continued

Last week, PR News discussed a number of ways in which communicators can engage employees and customers to stimulate innovative thinking (see PRN 06-11-07, “Innovation as the Key to Success? Yes, If Communicators Lead the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Agency communicators should be consultants, not practitioners. 2. The most influential Web sites you’ve never heard of are out to change the… Continued

It’s about connectivity.” “It’s about functions linking together.” “It’s about consumers.” “It’s about stakeholders.” No wonder Integrated Marketing Communication isn’t working: People can’t agree on the definition. Given even a vague characterization, most businesspeople would… Continued

Company: Gemstar-TV Guide Timeframe: May 2005-present What’s the point of a newsletter? To communicate. But what exactly is it you want to communicate? How? And to whom? These are questions faced by communications professionals industry-wide… Continued

In Case You Missed It: In honor of evolving with the changing times, Quick Study will under-go a subtle makeover to help you get the best possible return on your time and energy. As industry… Continued

Last month, PR News conducted a survey of communications professionals to gauge their media relations practices, from measurement to the outsider partners they use. With over 700 respondents, the results uncovered a few key findings:… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The CMO is the most dangerous job in the C-Suite. 2. Blogging from your cell phone is the latest cyber trend. 3.… Continued

Picture this: You are sitting at your desk. It’s half-past midnight. You can’t sleep, so you’ve decided to engage the Internet in a rhetorical game of Google-stalking. You type in names of long-lost friends and… Continued