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Tip Sheet: Are You A Carpenter Or An Architect? Revising Your Thinking To Build Your Business

July 2nd, 2007 by

My grandfather was a “finish” carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes… Continued

Case Study: Sit Back, Relax And Enjoy The Flight: DFW Welcomes Soldiers Home In Style

July 2nd, 2007 by

Company: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he’ll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued

Tip Sheet: Seven Missteps That Could Be Sinking A Corporate Communications Program

June 25th, 2007 by

The days when corporate communications amounted to a glib “PR man” with a lengthy Rolodex are long gone. Today, the communications professional has grown into a full-fledged business operation with a direct impact on the… Continued

Case Study: Raising Consumer Awareness Is No Sweat With A Multi-Pronged PR Approach

June 25th, 2007 by

Company: International Hyperhidrosis Society Agency: Chandler Chicco Agency Timeframe: 2005-2006 Nearly 500 e-mails and letters per week pour into the office of Lisa Pieretti, executive director of the International Hyperhidrosis Society (IHHS; Philadelphia) from patients… Continued

Quick Study: Mom v. Dad; Digital Dangers; YouTube Goes Global; Networking Your Social Networks

June 25th, 2007 by

*Mom v. Dad: According to a recent survey conducted by Harris Interactive for Adecco USA, dads have a harder time with work-life balance than their female partners. Among the results, culled from more than 500… Continued

How To…Host A Town Hall Meeting

June 25th, 2007 by

In an age of digital communications, PR professionals may be inclined to forget traditional meeting formats for sexier cyber alternatives; however, organizations across all industries are employing the town hall concept to host successful face-to-face… Continued

I’ll Meet You At The Blog…And Other New Rules Of Engagement

June 25th, 2007 by

“The secret sauce is to lose control.” That was the advice of Mike Lawrence, executive vice president of Cone, during the June 19 Thought Leaders Roundtable in Boston held by PR News and VMS. The… Continued

Size Does Matter: In A Relationship Business, It’s All About Your Rolodex

June 25th, 2007 by

It’s not who you are, it’s who you know. Any number of variants of this statement get tossed around in business conversation, but all of them boil down to one key point: You may be… Continued

Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track

June 18th, 2007 by

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued

The Agency Revolution: Get On Board, Or Be Tossed Over Board

June 18th, 2007 by

The current business environment’s impact on corporate communications is obvious, prompting an impetus for communications executives to integrate their function into the overall business strategy to definitively contribute to bottomline business results. But what of… Continued