My grandfather was a “finish” carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes… Continued
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Case Study: Sit Back, Relax And Enjoy The Flight: DFW Welcomes Soldiers Home In Style
July 2nd, 2007 by PRNEWSCompany: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he’ll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued
Tip Sheet: Seven Missteps That Could Be Sinking A Corporate Communications Program
June 25th, 2007 by PRNEWSThe days when corporate communications amounted to a glib “PR man” with a lengthy Rolodex are long gone. Today, the communications professional has grown into a full-fledged business operation with a direct impact on the… Continued
Case Study: Raising Consumer Awareness Is No Sweat With A Multi-Pronged PR Approach
June 25th, 2007 by PRNEWSCompany: International Hyperhidrosis Society Agency: Chandler Chicco Agency Timeframe: 2005-2006 Nearly 500 e-mails and letters per week pour into the office of Lisa Pieretti, executive director of the International Hyperhidrosis Society (IHHS; Philadelphia) from patients… Continued
Quick Study: Mom v. Dad; Digital Dangers; YouTube Goes Global; Networking Your Social Networks
June 25th, 2007 by PRNEWS*Mom v. Dad: According to a recent survey conducted by Harris Interactive for Adecco USA, dads have a harder time with work-life balance than their female partners. Among the results, culled from more than 500… Continued
How To…Host A Town Hall Meeting
June 25th, 2007 by PRNEWSIn an age of digital communications, PR professionals may be inclined to forget traditional meeting formats for sexier cyber alternatives; however, organizations across all industries are employing the town hall concept to host successful face-to-face… Continued
I’ll Meet You At The Blog…And Other New Rules Of Engagement
June 25th, 2007 by PRNEWS“The secret sauce is to lose control.” That was the advice of Mike Lawrence, executive vice president of Cone, during the June 19 Thought Leaders Roundtable in Boston held by PR News and VMS. The… Continued
Size Does Matter: In A Relationship Business, It’s All About Your Rolodex
June 25th, 2007 by PRNEWSIt’s not who you are, it’s who you know. Any number of variants of this statement get tossed around in business conversation, but all of them boil down to one key point: You may be… Continued
Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track
June 18th, 2007 by PRNEWSWhen Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued
The Agency Revolution: Get On Board, Or Be Tossed Over Board
June 18th, 2007 by PRNEWSThe current business environment’s impact on corporate communications is obvious, prompting an impetus for communications executives to integrate their function into the overall business strategy to definitively contribute to bottomline business results. But what of… Continued