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As we near the middle of summer and recent graduates begin to embark on their first job search, the inevitable question always comes up: “How do I differentiate myself from the rest of the pack?”… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Consistency is the #1 aspect of successful online branding. 2. When handling a product recall, over-communication is a best practice. 3. Don’t… Continued

The skill of building and maintaining networks of business contacts couldn’t be of greater importance to communicators, who exist to forge relationships between individuals, clients and organizations. However, robust business networks do more than benefit… Continued

PR News editors are pleased to announce the launch of the new online platform, PR News Digital PR Blog. The blog is written by Mark Stevens, CEO of MSCO and author of Your Marketing Sucks,… Continued

By Shawn Whalen Industry analysts such as Gartner, Forrester, IDC and others hold much weight among corporate America when it comes to technology purchases. These independent, third-party experts track technologies and industries with market research… Continued

Company: New York City Public Schools Agency: Fleishman-Hillard Timeframe: 2005-2006 An ordinary visit for an allergy shot evolved into a full-fledged PR campaign for Barbara Cutler when her doctor, Paul Ehrlich, commented that he needed… Continued

*Ready, Aim, Fire: A recent Inc.com reader survey demonstrated “who gets shown the door and why” when it comes time to hand out pink slips. Among the results: 20% of respondents had fired a full-time… Continued

The results from the recent CEO survey, conducted by PR News in conjunction with the PRSA Counselors Academy are in, highlighting PR executives’ perspectives on what keeps their CEOs up at night, and what type… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When trying to attract media attention for an initiative, treat the reporter as a customer. 2. Strategic communications should have research based… Continued

Communicators touch every person inside and outside a company, from the CEO down to a new assistant, from a reporter to an investor. However, managing all these various touch points requires an indestructible strategic communications… Continued