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The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

Company: Dell Agency: Dell Global CorpComm/IR Department Timeframe: 2006 From a PR standpoint, Dell Inc.’s Global Corporate Communications/Investor Relations (CorpComm/IR) organization confronted an unprecedented challenge in 2006 when news of “exploding batteries” emerged six weeks… Continued

PR News editors are pleased to announce the launch of the new online platform, PR News Digital PR Blog. The blog is written by Mark Stevens, CEO of MSCO and author of Your Marketing Sucks,… Continued

By Shawn Whalen Industry analysts such as Gartner, Forrester, IDC and others hold much weight among corporate America when it comes to technology purchases. These independent, third-party experts track technologies and industries with market research… Continued

Company: New York City Public Schools Agency: Fleishman-Hillard Timeframe: 2005-2006 An ordinary visit for an allergy shot evolved into a full-fledged PR campaign for Barbara Cutler when her doctor, Paul Ehrlich, commented that he needed… Continued

*Ready, Aim, Fire: A recent Inc.com reader survey demonstrated “who gets shown the door and why” when it comes time to hand out pink slips. Among the results: 20% of respondents had fired a full-time… Continued

The results from the recent CEO survey, conducted by PR News in conjunction with the PRSA Counselors Academy are in, highlighting PR executives’ perspectives on what keeps their CEOs up at night, and what type… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When trying to attract media attention for an initiative, treat the reporter as a customer. 2. Strategic communications should have research based… Continued

Communicators touch every person inside and outside a company, from the CEO down to a new assistant, from a reporter to an investor. However, managing all these various touch points requires an indestructible strategic communications… Continued