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Company: New York City Public Schools Agency: Fleishman-Hillard Timeframe: 2005-2006 An ordinary visit for an allergy shot evolved into a full-fledged PR campaign for Barbara Cutler when her doctor, Paul Ehrlich, commented that he needed… Continued

The explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations’ media coverage. This glut of information is a limiting factor when it comes to meaningful analysis,… Continued

Company: Xerox Agency: Text 100 Timeframe: 2006 Xerox has long been labeled as a “copier company,” and after six years of effort by Xerox Global Services to be recognized for its consulting services, the division… Continued

*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Because most crises affect employees first, they are the stakeholder group that should be addressed before all else. 2. Messages must be… Continued

You don’t have to look too far for a country’s image in crisis these days – Sudan, Somalia, Zimbabwe – places you wouldn’t consider for your vacation or business expansion. But then there are the… Continued

If you are like most right-brained, liberal arts-majoring, visual-learning communications professionals, then you probably avoided accounting classes like the plague in college. Calculus was the bane of your existence. You barely scraped by in trig.… Continued

Many called it a watershed moment for philanthropy: Just over a year ago, Warren Buffet announced that he would be gifting his enormous fortune to the Bill & Melinda Gates Foundation – some $30 billion… Continued

Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their once-passive stakeholders. Now the organization’s reputation is… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. In public relations, we seem to… Continued