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Communicators touch every person inside and outside a company, from the CEO down to a new assistant, from a reporter to an investor. However, managing all these various touch points requires an indestructible strategic communications… Continued

It’s all fun and games until someone gets hurt. In this case, that “someone” turned about to be the victim of his own crime: John Mackey, CEO of Whole Foods, made an organic mess out… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Because most crises affect employees first, they are the stakeholder group that should be addressed before all else. 2. Messages must be… Continued

You don’t have to look too far for a country’s image in crisis these days – Sudan, Somalia, Zimbabwe – places you wouldn’t consider for your vacation or business expansion. But then there are the… Continued

If you are like most right-brained, liberal arts-majoring, visual-learning communications professionals, then you probably avoided accounting classes like the plague in college. Calculus was the bane of your existence. You barely scraped by in trig.… Continued

The explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations’ media coverage. This glut of information is a limiting factor when it comes to meaningful analysis,… Continued

Company: Xerox Agency: Text 100 Timeframe: 2006 Xerox has long been labeled as a “copier company,” and after six years of effort by Xerox Global Services to be recognized for its consulting services, the division… Continued

*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. In public relations, we seem to… Continued

Company: Rosetta Stone Agency: HBL Media, Carmichael Lynch Spong Timeframe: 2006 The $100 billion language-learning market confirms that having the ability to speak and understand multiple languages is a necessity, as accelerating globalization prompts nations… Continued