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Winner: The Allstate Corporation Campaign: The Allstate Corporation 2006 Summary Annual Report The Mission: In 2006, the Allstate Corporation was experiencing a troubled period in its history. The insurance industry had hit rock-bottom following a… Continued

Winner: Aveeno and Ogilvy PR Campaign: Aveeno Positively Ageless Fountain of Youth The Mission: With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson’s Aveeno brand needed… Continued

Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued

Winner: Procter & Gamble and Fleishman-Hillard Campaign: Las Serenatas de Tide/Tide Thank You Serenades The Mission: Procter & Gamble executives wanted to increase the Tide brand’s penetration among Hispanic laundromat users in Los Angeles. The… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION — The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Winner: LEGO and Flashpoint PR Campaign: Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way The Mission: After re-emerging from a financial morass, LEGO decided in early 2005 to reinvigorate its brand after… Continued

Winner: APCO Worldwide The Agency: Founded in 1984 as a subsidiary of a Washington, D.C.-based law firm, APCO Worldwide has since grown into its own, now employing a staff of more than 500 people working… Continued

Winner: Goodyear and Coyne Public Relations Campaign: Hello My Name Is … The Launch of a New Goodyear Blimp The Mission: The Goodyear blimp has been a sky-high staple of events and celebrations for more… Continued

Winner: Taylor Metamorphosis: In 2006, the PR industry bore witness to the birth of a new brand: Alan Taylor Communications transformed its corporate identity and shed its former moniker in favor of a short-and-sweet brand… Continued

Winner: Reynolds Consumer Products and Manning Selvage & Lee Campaign: Grillaxation 2006 The Mission: Reynolds Consumer Products wanted to bring Reynolds Wrap Foil out of the kitchens and into picnic baskets. The Strategy: Enlisting Manning… Continued