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Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued

This article was written by Susan Nickbarg, principal, SVN Marketing, as a follow-up to her 09-24-07 PR News feature on CR and Millennials. Enter the Millennials. Also referred to as Generation Y, this group, comprised… Continued

We are on the precipice of a watershed moment in measurement, and the tipping point is integration – and not in the traditional sense of breaking down silos between marketing and PR. That is part… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In 15 years, the number of sustainability reports his risen from 26 in 1992 to 2,346 in 2006. 2. When issuing an… Continued

Everyone is entitled to a guilty pleasure or two (or five, but who’s counting?), and you would be hard-pressed to come across an industry that benefits more from humanity’s hedonism than that of entertainment. After… Continued

"Green" encompasses so many connotations that it’s hard to keep up. It’s a color. It’s an adjective. It’s a noun. It implies everything from envy to nausea to genius (it’s said that green is the… Continued

Today, like it or not, we live in a culture of images. Almost any college textbook on media can encapsulate both the events and innovations that have shaped what is today known as public communications,… Continued

Company: The National World War I Museum Agency: Fleishman-Hillard & O’Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is… Continued

*Passing the Baton: Relinquishing command is never easy, and may prove especially hard for baby boomers used to working hard in a fast-paced economy. Failed attempts at power switches abound lately. J.C. Penney dismissed its… Continued

As discussed in page one “Sustainability Reporting: Green Is the New Black,” the communications industry – and business as a whole – has taken to the practice of going “sustainable.” Here are the charts and… Continued