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Company: Shingle Springs Rancheria Agency: Pacific Research & Strategies, Inc. Timeframe: 2006 Cultural tensions have always run high in El Dorado County, California, where about 140 member of the Shingle Springs Tribe reside; those tensions… Continued

*Client-Agency Mismatches: It’s no secret that not all client-agency relationships are matches made in heaven, but how do you know if you are steps away from choosing the wrong shop? Applegate Media Group’s Susan Applegate… Continued

Today, like it or not, we live in a culture of images. Almost any college textbook on media can encapsulate both the events and innovations that have shaped what is today known as public communications,… Continued

Company: The National World War I Museum Agency: Fleishman-Hillard & O’Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is… Continued

*Passing the Baton: Relinquishing command is never easy, and may prove especially hard for baby boomers used to working hard in a fast-paced economy. Failed attempts at power switches abound lately. J.C. Penney dismissed its… Continued

As discussed in page one “Sustainability Reporting: Green Is the New Black,” the communications industry – and business as a whole – has taken to the practice of going “sustainable.” Here are the charts and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. In 15 years, the number of sustainability reports his risen from 26 in 1992 to 2,346 in 2006. 2. When issuing an… Continued

Everyone is entitled to a guilty pleasure or two (or five, but who’s counting?), and you would be hard-pressed to come across an industry that benefits more from humanity’s hedonism than that of entertainment. After… Continued

"Green" encompasses so many connotations that it’s hard to keep up. It’s a color. It’s an adjective. It’s a noun. It implies everything from envy to nausea to genius (it’s said that green is the… Continued

In the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued