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Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued

Winner: Procter & Gamble and Fleishman-Hillard Campaign: Las Serenatas de Tide/Tide Thank You Serenades The Mission: Procter & Gamble executives wanted to increase the Tide brand’s penetration among Hispanic laundromat users in Los Angeles. The… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION — The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Winner: LEGO and Flashpoint PR Campaign: Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way The Mission: After re-emerging from a financial morass, LEGO decided in early 2005 to reinvigorate its brand after… Continued

Winner: APCO Worldwide The Agency: Founded in 1984 as a subsidiary of a Washington, D.C.-based law firm, APCO Worldwide has since grown into its own, now employing a staff of more than 500 people working… Continued

Winner: Goodyear and Coyne Public Relations Campaign: Hello My Name Is … The Launch of a New Goodyear Blimp The Mission: The Goodyear blimp has been a sky-high staple of events and celebrations for more… Continued

PR News and BurrellesLuce surveyed more than 400 PR execs to take the pulse of measurement activities, in turn uncovering a few inconsistencies: Nearly 25% of respondents’ C- level management does not require measurement, and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued

This article was written by Susan Nickbarg, principal, SVN Marketing, as a follow-up to her 09-24-07 PR News feature on CR and Millennials. Enter the Millennials. Also referred to as Generation Y, this group, comprised… Continued

We are on the precipice of a watershed moment in measurement, and the tipping point is integration – and not in the traditional sense of breaking down silos between marketing and PR. That is part… Continued