Subscription Content

Winner: Nintendo and GolinHarris Campaign: Nintendo “Disrupts” The Interactive Entertainment Industry The Mission: Once a giant in the video game industry, Nintendo’s brand had waned as its two titanic competitors, Microsoft and Sony, asserted themselves… Continued

Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC) Campaign: SoundAboutPhilly Podcast Tours The Mission: Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing… Continued

Winner: Southwest Airlines Campaign: Nuts About Southwest The Mission: Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent… Continued

Winner: Ink, Inc. Campaign: Freedom Is Not Free The Mission: Freedom Is Not Free, a nonprofit organization that raises money for wounded vets, needed to increase the dollar-value of donations received at a pace that… Continued

Winner: The Allstate Corporation Campaign: The Allstate Corporation 2006 Summary Annual Report The Mission: In 2006, the Allstate Corporation was experiencing a troubled period in its history. The insurance industry had hit rock-bottom following a… Continued

As media analysis becomes an established element in the organizational metrics toolkit, expectations about accuracy and insight are rising. Ensuring media analysis programs yield valid measurement to support important applications is hard enough in just… Continued

Company: Shingle Springs Rancheria Agency: Pacific Research & Strategies, Inc. Timeframe: 2006 Cultural tensions have always run high in El Dorado County, California, where about 140 member of the Shingle Springs Tribe reside; those tensions… Continued

*Client-Agency Mismatches: It’s no secret that not all client-agency relationships are matches made in heaven, but how do you know if you are steps away from choosing the wrong shop? Applegate Media Group’s Susan Applegate… Continued

PR News and BurrellesLuce surveyed more than 400 PR execs to take the pulse of measurement activities, in turn uncovering a few inconsistencies: Nearly 25% of respondents’ C- level management does not require measurement, and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued