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Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued

Winner: Dow Chemical Company and GolinHarris Campaign: Fulfilling the Promise of ‘The Human Element’ The Mission: The chemical industry’s reputation has eroded in recent decades as stakeholders’ trust falters amidst political, environmental and social concerns.… Continued

Winner: Association of Zoos and Aquariums Campaign: Keeping Elephants In Our Future The Mission: They might be among the most popular animals in zoos, but elephants aren’t the most sought after attraction for animal rights… Continued

As media analysis becomes an established element in the organizational metrics toolkit, expectations about accuracy and insight are rising. Ensuring media analysis programs yield valid measurement to support important applications is hard enough in just… Continued

Company: Shingle Springs Rancheria Agency: Pacific Research & Strategies, Inc. Timeframe: 2006 Cultural tensions have always run high in El Dorado County, California, where about 140 member of the Shingle Springs Tribe reside; those tensions… Continued

*Client-Agency Mismatches: It’s no secret that not all client-agency relationships are matches made in heaven, but how do you know if you are steps away from choosing the wrong shop? Applegate Media Group’s Susan Applegate… Continued

PR News and BurrellesLuce surveyed more than 400 PR execs to take the pulse of measurement activities, in turn uncovering a few inconsistencies: Nearly 25% of respondents’ C- level management does not require measurement, and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for… Continued