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Winner: KFC and Weber Shandwick Campaign: KFC Face from Space The Mission: Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate… Continued

Winner: Dominion Campaign: A Train Wreck Waiting To Happen? The Mission: During his 2006 address to the World Affairs Council of Richmond, Dominion CEO Thomas Farrell II wanted to be optimistic and realistic about the… Continued

Winner: CCG Investor Relations and Red Lion Campaign: Red Lion Roars Again – Restoring Luster to the Red Lion Brand The Mission: After numerous owner changes, Red Lion wanted to position itself as a more… Continued

Winner: American Society of Plastic Surgeons & KDPaine & Partners Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives The Mission: The American Society of Plastic Surgeons (ASPS) wanted its public relations department… Continued

Winner: University of Maryland, Baltimore Campaign: Maryland Magazine The Mission: The University of Maryland, Baltimore, wanted to jazz up its annual research and scholarship publication, Maryland magazine, with special coverage of the university’s bicentennial. The… Continued

Winner: Ogilvy Public Relations Worldwide for the Centers for Disease Control and Prevention Campaign: Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners. The Mission: Since 1999, Ogilvy Public Relations Worldwide has worked with the… Continued

Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued

Winner: Dow Chemical Company and GolinHarris Campaign: Fulfilling the Promise of ‘The Human Element’ The Mission: The chemical industry’s reputation has eroded in recent decades as stakeholders’ trust falters amidst political, environmental and social concerns.… Continued