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Winner: Goodyear and Coyne Public Relations Campaign: Hello My Name Is … The Launch of a New Goodyear Blimp The Mission: The Goodyear blimp has been a sky-high staple of events and celebrations for more… Continued

Winner: Taylor Metamorphosis: In 2006, the PR industry bore witness to the birth of a new brand: Alan Taylor Communications transformed its corporate identity and shed its former moniker in favor of a short-and-sweet brand… Continued

Winner: Reynolds Consumer Products and Manning Selvage & Lee Campaign: Grillaxation 2006 The Mission: Reynolds Consumer Products wanted to bring Reynolds Wrap Foil out of the kitchens and into picnic baskets. The Strategy: Enlisting Manning… Continued

Winner: Warschawski Since its founding in 1996 by PR/marketing veteran David Warschawski, the firm bearing his name has grown into one of the most viable operations in the industry. Last year in particular was a… Continued

Winner: Johnson & Johnson Pharmaceutical Services Campaign: The PharmaFrontier The Mission: The PharmaFrontier, Johnson & Johnson’s (J&J) internal magazine for the global research and development unit, needed to build community among R&D employees in a… Continued

Winner: Business Software Alliance & Mindshare Interactive Campaign: BSA Cyber Tree House The Mission: The Business Software Alliance, an international advocacy group that sets out to prevent software piracy, already had a Web site to… Continued

Winner: KFC and Weber Shandwick Campaign: KFC Face from Space The Mission: Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate… Continued

Winner: Dominion Campaign: A Train Wreck Waiting To Happen? The Mission: During his 2006 address to the World Affairs Council of Richmond, Dominion CEO Thomas Farrell II wanted to be optimistic and realistic about the… Continued

Winner: CCG Investor Relations and Red Lion Campaign: Red Lion Roars Again – Restoring Luster to the Red Lion Brand The Mission: After numerous owner changes, Red Lion wanted to position itself as a more… Continued

Winner: American Society of Plastic Surgeons & KDPaine & Partners Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives The Mission: The American Society of Plastic Surgeons (ASPS) wanted its public relations department… Continued