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In the first part of this article, I commented on the role of key thinkers and their ideas which shaped the public communications profession for the past century. Now for those of you who fight… Continued

Company: Allstate Foundation Agency: Weber Shandwick and Street Factory Media Timeframe: 2005-present What’s the #1 killer of teens in the U.S.? According to the Center for Disease Control, the National Highway Traffic Safety Administration and… Continued

*Seven Secrets of Inspiring Leaders: According to a recent Maritz Research poll, only 10% of employees look forward to going to work, most blaming leaders for leaving them uninspired. But all leaders have the power… Continued

It’s that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative. 2. Your share-of-wallet can… Continued

Winner: Aveeno and Ogilvy PR Campaign: Aveeno Positively Ageless Fountain of Youth The Mission: With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson’s Aveeno brand needed… Continued

Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued

Winner: Procter & Gamble and Fleishman-Hillard Campaign: Las Serenatas de Tide/Tide Thank You Serenades The Mission: Procter & Gamble executives wanted to increase the Tide brand’s penetration among Hispanic laundromat users in Los Angeles. The… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION — The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Winner: LEGO and Flashpoint PR Campaign: Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way The Mission: After re-emerging from a financial morass, LEGO decided in early 2005 to reinvigorate its brand after… Continued