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It’s that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative. 2. Your share-of-wallet can… Continued

“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued

Winner: American Society of Plastic Surgeons & KDPaine & Partners Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives The Mission: The American Society of Plastic Surgeons (ASPS) wanted its public relations department… Continued

Winner: University of Maryland, Baltimore Campaign: Maryland Magazine The Mission: The University of Maryland, Baltimore, wanted to jazz up its annual research and scholarship publication, Maryland magazine, with special coverage of the university’s bicentennial. The… Continued

Winner: Ogilvy Public Relations Worldwide for the Centers for Disease Control and Prevention Campaign: Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners. The Mission: Since 1999, Ogilvy Public Relations Worldwide has worked with the… Continued

Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued