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Seven Things You Will Learn In This Week’s Issue Of PR News 1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative. 2. Your share-of-wallet can… Continued

“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued

In the first part of this article, I commented on the role of key thinkers and their ideas which shaped the public communications profession for the past century. Now for those of you who fight… Continued

Winner: Nestlé (Malaysia) Berhad Campaign: Nestlé, Nourishing Malaysia Showcase The Mission: To combat increasing consumer concern about the rise in lifestyle diseases in Malaysia, Nestlé Berhad communications execs wanted to showcase the company’s products that… Continued

Winner: Boost Mobile and Miles Ahead Entertainment Campaign: Boost Mobile RockCorps The Mission: Boost Mobile RockCorps (BMRC) is a program based on youth volunteerism to drive young people to support their communities. The movement launched… Continued

Winner: Heineken USA and Manning Selvage & Lee Campaign: Heineken Premium Light: Trading Up to a New Level of Luxury The Mission: In 2006, Heineken executives decided to do something they hadn’t done in the… Continued

Winner: Nintendo and GolinHarris Campaign: Nintendo “Disrupts” The Interactive Entertainment Industry The Mission: Once a giant in the video game industry, Nintendo’s brand had waned as its two titanic competitors, Microsoft and Sony, asserted themselves… Continued

Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC) Campaign: SoundAboutPhilly Podcast Tours The Mission: Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing… Continued

Winner: Southwest Airlines Campaign: Nuts About Southwest The Mission: Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent… Continued