While 2010 has been a year of slow recovery for PR professionals, digital and social media offerings have grown exponentially in the communications space. Innovative and wildly successful digital-based campaigns are now the norm, and PR is leading the charge. Thus, we present our inaugural crop of Digital PR Awards finalists. PR News will be proud to honor these digital dynamos at the Digital PR Awards dinner at New York’s Grand Hyatt on the evening of Oct. 6, 2010. That day, we’ll be hosting the Digital PR Summit, which will offer new strategies on how to optimize digital to advance your PR efforts.
Blog
• Boeing Commercial Airplanes • Kaiser Permanente • Motorola Mobility • The National Institute on Drug Abuse • O’Malley Hansen Communications • USANA Health Sciences • Weber Shandwick
Cause Marketing/CSR
• The Clorox Company with Ketchum Public Relations • Discovery Communications • Hunter Public Relations • Kaiser Permanente • MS&L • Peel District School Board
Contest/Game
• Lindberg Group • Merillat, Hoffman York and Hanson Inc. • MWW Group • RF Binder Partners • SSM Healthcare • Turner Sports • Weber Shandwick
Crisis Management
• Weber Shandwick • Levick Strategic Communications
Digital Marketing Campaign
• Cisco Systems Inc. • DigiNovations • Fleishman-Hillard Texas • Text 100 Global Public Relations and Context Analytics • Unilever Klondike with Golin Harris
Digital PR Campaign
• Abraham Harrison LLC • The Clorox Company with Ketchum Public Relations • The Coca-Cola Company • Discovery Communications • Entergy Communications • Fleishman-Hillard • Hunter Public Relations • JB Cumberland PR • MS&L/Procter & Gamble • National Association of Home Builders
Email Newsletters
• Calysto Communications & Public Relations • Domus, Inc. • GCI Health • Horizon Marketing Group • MidCountry Financial Corp.
Employee Communications
• Fleishman-Hillard • MV Petrom SA • MWW Group • SAP • SSM Health Care
Influencer Communications
• Fleishman-Hillard Texas • Inner Circle Labs • Mom Central Consulting • MS&L Group • Intel Corporation
Intranet
• Fleishman-Hillard • SAP
Listening Campaign
• Media Measurement • Text 100 Global Public Relations and Context Analytics
Media Relations Campaign
• Bhava Communications • Conover Tuttle Pace • The Florida Department of Citrus with GolinHarris • Inner Circle Labs • MWW Group
Microsite/Custom Site
• The Coca-Cola Company • Fleishman-Hillard • SSM Health Care • Sterne, Kessler, Goldstein & Fox
New Digital Service/Product/App
• Edge Communications • Synaptic Digital • Weber Shandwick – Degree Women • Weber Shandwick – FireBell, A New Social Crisis Simulator
New Site
• Dominion Resources • Fleishman-Hillard Texas • National Shooting Sports Foundation
Online Newsroom
• Hilton Hotels & Resorts/Covalent Logic • SAP • Synaptic Digital • Texas Instruments
Podcast/Videocast
• Cisco Systems - WW Partners Video Chat • Cisco Systems - Talk2Cisco • Hunter Public Relations • M&P Food Communications • TechApplication.com
Public Affairs Campaign
• APCO Worldwide • Consolidated Edison Company of New York
Redesign/Relaunch
• Associated Estates Realty Corp. • Edelman • GM Western Region and Weber Shandwick • MidCountry Financial Corp. • TRC Companies
SEO
• Cisco Systems • Levick Strategic Communications
Social Networking Campaign
• The Coca-Cola Company • DigiNovations • Fleishman-Hillard Texas • Levick Strategic Communications • MS&L • O’Malley Hansen Communications
Twitter Communications
• Cisco Systems • Discovery Communications • Fleishman-Hillard • GolinHarris • Text 100 Global Public Relations and Context Analytics
Use of Facebook
• Cisco Systems • The Clorox Company with Ketchum Public Relations • DCI Group and Activision Blizzard • Fleishman-Hillard • Hunter Public Relations • Unilever Klondike with GolinHarris
Video
• Amerigroup Corporation • Cohn & Wolfe • Eric Mower and Associates • FD International • O’Malley Hansen Communications - Expedition Hanesbrands • O’Malley Hansen Communications - Sharing the Mama Sagas • Con Edison • UCLA School of Nursing
Viral Campaign
• Cisco Systems • Panini/Conover Tuttle Pace • DCI Group and Activision Blizzard • GolinHarris - Texas Instruments • GolinHarris • Mom Central Consulting
People Winners
Digital Communicators
• Idil Cakim - GolinHarris • Bill Dunn - NSSF
• Tim Haran – USANA Health Services
Digital Firms & Teams of the Year
• Weber Shandwick • MWW Group • Hunter Public Relations
• Kaiser Permanente