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Done Right, a Crisis Postmortem Can Reanimate an Organization

August 30th, 2010 by

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.

Management POV: Building a Communications Team, Not an Island

August 23rd, 2010 by

Tapping into other parts of an organization for needed skills and support can help even the most efficient communications teams.

Trade Journos’ Concerns; Effect of Seating Arrangements On Team Trust; Women More Engaged on Social Web

August 23rd, 2010 by

â–¶ Reporters’ Insomnia: An Exponent survey of 120 agricultural business journalists gives a glimpse of what keeps reporters up at night: rapidly changing media channel, especially social media. While nearly three-quarters (73%) of respondents say… Continued

How to Transform Great Work Into Awards Entries

August 23rd, 2010 by

There’s nothing like getting rewarded for hard work. Here are  five tips for turning your great PR work into awards entries that stand out from the competition.

Social Media Report Card: Experian and Citigroup Earn Mixed Marks

August 23rd, 2010 by

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."

Communicating CSR: Stats Are Fine, Impact Stories Are Better

August 23rd, 2010 by

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.

Tapping Alumni Networks: Engaging Ex-Employees to Drive Recruitment Efforts and Brand Awareness

August 16th, 2010 by

In the past few years, organizations have begun to leverage their pools of ex-employees, forming alumni networks that keep them engaged.

Successful Word-of-Mouth: Cast Out the Hook and Reel Them In

August 16th, 2010 by

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

An Effective Research RFP Equals Better $ Value

August 16th, 2010 by

When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.

Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

August 16th, 2010 by

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.