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Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.

â–¶ Reporters’ Insomnia: An Exponent survey of 120 agricultural business journalists gives a glimpse of what keeps reporters up at night: rapidly changing media channel, especially social media. While nearly three-quarters (73%) of respondents say… Continued

There’s nothing like getting rewarded for hard work. Here are  five tips for turning your great PR work into awards entries that stand out from the competition.

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.

Tapping into other parts of an organization for needed skills and support can help even the most efficient communications teams.

When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

â–¶ Green Ambivalence: PR agency Gibbs & Soell’s 2010 “Sense & Sustainability Study,” which surveyed U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment, found… Continued