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â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69%… Continued

â–¶ Newspapers Very Much Alive: According to the National Advertisers Association (NAA),newspaper Web site visitors generated an average of 4.1 billion page views each month, averaging nearly early 3.4 billion minutes browsing the sites in… Continued

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources.

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

â–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to… Continued

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.