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â–¶ Optimism Up in U.S.: According to results of a new Gallup poll, twice as many Americans think the U.S. economy will be better rather than worse in 2011. Gallup analysis suggests this could represent… Continued

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Sometimes marketing’s enthusiasm and rush to generate revenue results in the wrong message sent to customers. How can PR pros help temper marketing’s claims? By maintaining a healthy dose of skepticism and asking hard questions.

â–¶ Wellness Gains Traction: A new global report by Buck Consultants finds that employers spent 35% more than in 2009—about $220—on each employee who participated in a wellness program. But despite spending more on wellness… Continued

Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.

â–¶ Conduct Unbecoming: Most Americans were disappointed in how the nation’s businesses conducted themselves in 2010, with 61% saying corporate America failed to meet their expectations, and only 5% saying that businesses exceeded their expectations,… Continued

â–¶ Companies Not Feedback Fans: While consumers are increasingly engaging with brands through social media, the vast majority of companies—94%—do not use social media to gather customer feedback, according to a study from MarketTools. How… Continued

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.