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â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for… Continued

â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350… Continued

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.