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Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?

â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued

Humor, when properly leveraged, can provide a communications firm with a distinct competitive advantage and a boost in workplace morale.

â–¶ Small Businesses More Digital/Social: Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. In the study, small businesses reported an increased use of social media… Continued

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.

A company’s communications strategy plays a key role in reinforcing brand identity with customers and prospects. Too often, though, that strategy doesn’t extend to the way a brand is portrayed at a live event.

â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at… Continued