When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
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Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallMedia Watch: Jobs’ Death Lifts Positive CEO Coverage
November 21st, 2011 by PRNEWSThe death of Steve Jobs so dominated the media that news of his passing elevated the visibility of top CEOs overall, finds “America’s Top Companies Reputation Benchmark,” a 10-year tracking study conducted by New York-based… Continued
Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters
November 14th, 2011 by PRNEWSPeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.
Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan
November 14th, 2011 by Katie PaineA couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group
November 14th, 2011 by PRNEWSIntel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.
Tip Sheet: Content Fusion Keeps News Releases Alive
November 14th, 2011 by David KrejciA bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."
Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic
November 14th, 2011 by PRNEWSâ–¶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued
Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic
November 14th, 2011 by PRNEWSâ–¶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued
Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info
November 7th, 2011 by PRNEWSâ–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?