Subscription Content

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

The death of Steve Jobs so dominated the media that news of his passing elevated the visibility of top CEOs overall, finds “America’s Top Companies Reputation Benchmark,” a 10-year tracking study conducted by New York-based… Continued

The death of Steve Jobs so dominated the media that news of his passing elevated the visibility of top CEOs overall, finds “America’s Top Companies Reputation Benchmark,” a 10-year tracking study conducted by New York-based… Continued

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.