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Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.