Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.
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Social Media Report Card: NFL and NBA Players Unions Get Social
November 7th, 2011 by Marc Johnson and Katy PurvisThe NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.
Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI
November 7th, 2011 by PRNEWSA study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
PR Myth of the Month: Great PR Programs Yield Quick Results
October 31st, 2011 by PRNEWSIt’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.
PR Myth of the Month: Great PR Programs Yield Quick Results
October 31st, 2011 by PRNEWSIt’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
October 31st, 2011 by PRNEWSResearch was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions
October 31st, 2011 by PRNEWSâ–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued
Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions
October 31st, 2011 by PRNEWSâ–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued
Business Brand Content Curators Artfully Elevate the Corporate Message
October 31st, 2011 by PRNEWSLike an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.