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â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence… Continued

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

Beth Haiken of Ogilvy Public Relations gives expert advice on how to avoid unintended meanings in your written material.

Free to PR News Subscribers We hope the information within the report helps illuminate some key questions you may have about jobs, salaries and employment data within the world of public relations. The state of… Continued

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.