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Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive… Continued

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.