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Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

For most organizations, social media efforts are handled by three or less people.

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.