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The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

1. PR pros have seen clicks on social media ads cost as little as 25 cents.  2. eMarketer estimates Facebook’s ad revenue to be about $4.27 billion in 2011.  3. According to the PR News… Continued

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

1. Nearly two-thirds (62%) of communicators say the lack of resources in staffing, budgeting or time is their main barrier to success.  (p. 1) 2. A “crash blossom” refers to a pared-down headline that allows… Continued

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.