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In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

1. PR pros have seen clicks on social media ads cost as little as 25 cents.  2. eMarketer estimates Facebook’s ad revenue to be about $4.27 billion in 2011.  3. According to the PR News… Continued

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

Beth Haiken of Ogilvy Public Relations gives expert advice on how to avoid unintended meanings in your written material.