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Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process.

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.