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â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

1. A 2011 Netflix consumer price restructuring caused an estimated 800,000 subscribers to bolt from the service. 2. Nearly 50% of community newspaper readers say they never read local news online.  3. Communicators say social… Continued

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process.

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued