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Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues.

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued

â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as… Continued

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued

Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well.

A prime example of “newsjacking” is the “crocodile insurance” offered to President Obama while on a trip to Australia.  Alaska Airlines and Hawaiian Airlines are smaller industry players that use social media to connect with… Continued