Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well.
Stories by Steph Johnson
Tip Sheet: Branding in Troubled Times: Find Your ‘True North’
April 9th, 2012 by Steph JohnsonFractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well.