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â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued

With the right strategy, an exclusive can make your story’s importance rise significantly.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

When consumers are buying a car or choosing a vitamin or a bank—or almost anything—they may ask their friends what they think. But, only 38% will trust a product or a service more because friends… Continued

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p.… Continued