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With the right strategy, an exclusive can make your story’s importance rise significantly.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more… Continued

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p.… Continued

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues.