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A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government… Continued

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

A new Euro RSCG Worldwide PR study, “Blueprint for a Sustainable Brand,” finds that activist consumers—empowered by social media—are demanding more ethical behavior from businesses.   Source: Euro RSCG Worldwide PR

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.  2. Top talent will not stay at a company that does not encourage growth.  3. Eight out of… Continued

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued