Subscription Content

University of Arkansas director of strategic communications Mark Rushing says its never been easier to coordinate a digital public outreach effort to share ideas and engage in a larger discussion.

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

1. More B2B companies are communicating with consumers for wider reach.  2. An exclusive story can serve as a press release, as other outlets will want to create follow-up articles. 3. Millennials are much more… Continued

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

â–¶ Social Media Makes Millennials Feel Good: Forty-seven percent of Millennials (age 16 to 34) believe that their lives feel richer when they’re connected to people through social media. In contrast, just 28% of non-Millennials… Continued