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â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

1. Wal-Mart is not alone: there are 81 public companies now under investigation by the SEC, reports Fortune.  2. Nearly half of nonprofit communicators are satisfied with their social media success.  3. “Alpha females” are… Continued

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.