Subscription Content

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.

1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach.  2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis. 3. Consumers… Continued

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

University of Arkansas director of strategic communications Mark Rushing says its never been easier to coordinate a digital public outreach effort to share ideas and engage in a larger discussion.

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

â–¶ A Case for Mobile PR Outreach: America’s “Alpha females” can’t live without their smartphones. When asked what they couldn’t give up for 30 days, this essential lifeline—her smartphone (41%)—trumps morning coffee (14%), makeup (7%)… Continued

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

1. Wal-Mart is not alone: there are 81 public companies now under investigation by the SEC, reports Fortune.  2. Nearly half of nonprofit communicators are satisfied with their social media success.  3. “Alpha females” are… Continued