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The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.

1. There are close to 500 million Twitter accounts worldwide, making the platform a must for social outreach.  2. Preparing for multiple PR event scenarios is akin to planning for a PR crisis. 3. Consumers… Continued

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.