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1. In 2008, Microsoft offered Yahoo $44.6 billion in an acquisition bid. Yahoo has struggled since. 2. Ninety percent of smartphone users ages 18-29 use their phones in the bathroom.  3. Apple is the No.… Continued

A Q1 2012 PRIME Research study finds that top U.S. companies have experienced positive gains in media coverage when compared to last year—even CSR stories are more positive.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

â–¶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain… Continued

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.