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â–¶ The Half-Life of Links: According to a May 2012 Bitly study, different social networks have their own distinct personalities. The study shows how content goes viral through social networks, particularly how the day and… Continued

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

1. After President Obama expressed support for same-sex marriage, Time anointed him “The First Gay President.”  2. PR Strategist was the top creative services occupation in U.S. News & World Report’s Best Careers list of… Continued