Subscription Content

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so.

â–¶ Social Engagement Could be Better: A study finds that consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies in April 2012 reveals… Continued

â–¶ Social Engagement Could be Better: A study finds that consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies in April 2012 reveals… Continued

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

1. In 2008, Microsoft offered Yahoo $44.6 billion in an acquisition bid. Yahoo has struggled since. 2. Ninety percent of smartphone users ages 18-29 use their phones in the bathroom.  3. Apple is the No.… Continued

A Q1 2012 PRIME Research study finds that top U.S. companies have experienced positive gains in media coverage when compared to last year—even CSR stories are more positive.

A Q1 2012 PRIME Research study finds that top U.S. companies have experienced positive gains in media coverage when compared to last year—even CSR stories are more positive.

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.