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A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

1. By its third day of public trading, Facebook’s stock had dropped 18% from its original IPO price.  2. Twitter is the preferred social media platform for pitching stories to the media.  3. Facebook links… Continued

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

â–¶ The Half-Life of Links: According to a May 2012 Bitly study, different social networks have their own distinct personalities. The study shows how content goes viral through social networks, particularly how the day and… Continued