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â–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green… Continued

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study.

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

1. On May 21, 2012, a judge issued a cease-and-desist order against POM Wonderful for false advertising claims.  2. In Q2 2012, average weekly “circler” engagement on Google+ was up 112% from Q1. 3. CEOs… Continued

â–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued

â–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued