Subscription Content

1. 21% of U.S. Pinterest users purchased a product after seeing it on Pinterest. 2. PR agency revenues have, on average, increased 5.1% since 2009.   3. Even during difficult economic times, 69% of American… Continued

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study.

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

1. On May 21, 2012, a judge issued a cease-and-desist order against POM Wonderful for false advertising claims.  2. In Q2 2012, average weekly “circler” engagement on Google+ was up 112% from Q1. 3. CEOs… Continued

â–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued

â–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued