Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.
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Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins
June 11th, 2012 by Scott Van CampAfter an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.
Quick Study: Americans Buy Green Products, Even in Tough Times; Execs Give Thumbs Up to Digital and Social Strategies
June 11th, 2012 by PRNEWSâ–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green… Continued
Quick Study: Americans Buy Green Products, Even in Tough Times; Execs Give Thumbs Up to Digital and Social Strategies
June 11th, 2012 by PRNEWSâ–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green… Continued
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology
June 4th, 2012 by Scott Van CampSan Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Tip Sheet: It’s Time to Make the Right B2B Mobile Moves
June 4th, 2012 by Jackie ParkerB2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.
Seven Things You Will Learn in This Week’s Issue of PR News
June 4th, 2012 by PRNEWS1. On May 21, 2012, a judge issued a cease-and-desist order against POM Wonderful for false advertising claims. 2. In Q2 2012, average weekly “circler” engagement on Google+ was up 112% from Q1. 3. CEOs… Continued
Quick Study: CEOs Value Social Media More Than Others in C-Suite; People Prefer Pinterest for Purchasing—Facebook Pales
June 4th, 2012 by PRNEWSâ–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued
Quick Study: CEOs Value Social Media More Than Others in C-Suite; People Prefer Pinterest for Purchasing—Facebook Pales
June 4th, 2012 by PRNEWSâ–¶ CEOs View Social Differently Than C-Suite Colleagues: Chief executive officers are nearly twice as likely as chief information officers to view social collaboration tools as important to their business today (28% versus 15%), while… Continued
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.